CSPs are under constant pressure to be proactive all the time, since they need to stay ahead of the competition and are facing challenges on a daily base. But first and foremost, they need to keep their subscribers happy - not an easy task!
Gaming (and especially video gaming) has become very popular. Just look at Activision Blizzard’s Destiny game, which reached the same scale and level as Hollywood blockbusters with stunning cinematic scenes, andraked in $500m on its first day alone. It's rare to find a home without at least one games console (as well as other gaming devices for the computer) or at least one family member taking part in multiplayer online games such as Second Life or World of Warcraft.