The most popular messaging app that people use is WhatsApp, with more than more than 700 million active monthly users worldwide. Acquired by Facebook in February 2014 for $19 billion, WhatsApp has recently added free voice calling to its service. With this strategic move, the company is going aggressively after competitors such as Skype and Apple’s FaceTime that are also providing OTT (Over-The-Top) applications.
Subscribers want to be always connected using a wide range of applications on their phones. But when they get a slow connection or their phone battery is quickly drained – who do they call? They call their operator to complain and expect it to be fixed also when the problems are caused by the applications themselves which the operator has no control over.
Although the official name of last week’s premier conference is “Mobile World Congress,” I think this show may change its name in the coming years. Because it’s not just about mobile anymore. Or to be more accurate, mobile is not just a technology, it’s the way we live.
As a veteran in the mobile network industry, I’ve heard lots of buzz around mobile payments, mobile wallet, and mobile shopping for quite some time. However those things never seemed to really take off.
Is it possible that there are more people at MWC this year? I think so. Two main points to prove the case. First, Barcelona traffic was so bad this morning, we got off the bus one kilometer before the Grand Fira and walked the rest of the way. And we probably got there much sooner!
It was only after I participated in the NFV&SDN USA summit in Dallas on behalf of Allot Communications (the company I work for) that I finally got the hang of it. At the summit, I demonstrated our NFV solution. Our Product Management and R&D departments are at the front of the curve of everything NFV & SDN and have a perfect understanding of the market and the applicable standards.
Gaming (and especially video gaming) has become very popular. Just look at Activision Blizzard’s Destiny game, which reached the same scale and level as Hollywood blockbusters with stunning cinematic scenes, andraked in $500m on its first day alone. It's rare to find a home without at least one games console (as well as other gaming devices for the computer) or at least one family member taking part in multiplayer online games such as Second Life or World of Warcraft.