“There are two equalizers in life: the Internet and education”. I remember this famous John Chambers quote from the 1990s. Since then the Internet has provided a platform for businesses to address global markets. In fact, it has become the number one source of knowledge that is accessible to all.
The most popular messaging app that people use is WhatsApp, with more than more than 700 million active monthly users worldwide. Acquired by Facebook in February 2014 for $19 billion, WhatsApp has recently added free voice calling to its service. With this strategic move, the company is going aggressively after competitors such as Skype and Apple’s FaceTime that are also providing OTT (Over-The-Top) applications.
Subscribers want to be always connected using a wide range of applications on their phones. But when they get a slow connection or their phone battery is quickly drained – who do they call? They call their operator to complain and expect it to be fixed also when the problems are caused by the applications themselves which the operator has no control over.