Subscribers want to be always connected using a wide range of applications on their phones. But when they get a slow connection or their phone battery is quickly drained – who do they call? They call their operator to complain and expect it to be fixed also when the problems are caused by the applications themselves which the operator has no control over.
Although the official name of last week’s premier conference is “Mobile World Congress,” I think this show may change its name in the coming years. Because it’s not just about mobile anymore. Or to be more accurate, mobile is not just a technology, it’s the way we live.
As a veteran in the mobile network industry, I’ve heard lots of buzz around mobile payments, mobile wallet, and mobile shopping for quite some time. However those things never seemed to really take off.
Is it possible that there are more people at MWC this year? I think so. Two main points to prove the case. First, Barcelona traffic was so bad this morning, we got off the bus one kilometer before the Grand Fira and walked the rest of the way. And we probably got there much sooner!